PRIVACY POLICY

Privacy Policy — The Ivory Lane Co.

Last updated: June 2026

1. Who We Are

The Ivory Lane Co. is an online women's clothing store offering curated elevated essentials and everyday basics, delivering to customers across the UK and Europe.

Contact: helloivorylaneco@gmail.com

2. What Data We Collect

When you visit our website or place an order, we may collect the following personal data:

  • Name and surname
  • Delivery and billing address
  • Email address
  • Phone number
  • Payment information (processed securely by our payment providers — we never store card details)
  • IP address and browser data (collected automatically)

3. Why We Collect Your Data

We use your personal data for the following purposes:

  • To process and fulfil your order
  • To send order confirmations and shipping updates
  • To respond to your questions or customer service requests
  • To send marketing emails, if you have given us your consent
  • To improve our website and shopping experience
  • To comply with our legal obligations

4. Legal Basis for Processing (GDPR)

We process your data on the following legal grounds:

  • Contract performance — to fulfil your order (Art. 6(1)(b) GDPR)
  • Legitimate interest — to improve our website and prevent fraud (Art. 6(1)(f) GDPR)
  • Consent — for marketing emails and non-essential cookies (Art. 6(1)(a) GDPR)
  • Legal obligation — to comply with tax and commercial law (Art. 6(1)(c) GDPR)

5. Payment Processing

All payments are processed securely by our payment providers. Depending on your chosen payment method, your data may be shared with:

  • Shopify Payments — for card, Apple Pay, and Google Pay transactions
  • PayPal — for PayPal transactions
  • Klarna — for buy now pay later transactions

We do not store or have access to your full payment details. Each provider operates under their own privacy policy and security standards.

6. Sharing Your Data

We do not sell your personal data. We may share your data with trusted third parties solely to operate our store, including:

  • Our shipping and fulfilment partners — to deliver your order
  • Our payment providers — to process your payment
  • Our e-commerce platform (Shopify) — to operate our store
  • Our email marketing provider — if you have subscribed to our newsletter

All third parties are required to handle your data securely and in accordance with GDPR.

7. Cookies

Our website uses cookies to ensure it functions properly and to improve your experience. These include:

  • Strictly necessary cookies — essential for the website to work
  • Analytics cookies — to understand how visitors use our site
  • Marketing cookies — to show relevant ads, only with your consent

When you first visit our website, you will be asked for your consent to non-essential cookies. You can adjust your cookie preferences at any time via the cookie settings on our website.

8. Email Marketing

If you subscribe to our newsletter, we will send you updates about new arrivals, promotions, and offers. We use a double opt-in process — you will receive a confirmation email before being added to our list.

You can unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us at helloivorylaneco@gmail.com.

We will never share your email address with third parties for marketing purposes.

9. Data Retention

We retain your personal data only for as long as necessary:

  • Order data is retained for 7 years to comply with tax and accounting obligations
  • Marketing data is retained until you unsubscribe or withdraw consent
  • Customer account data is retained until you request deletion

10. Your Rights

Under UK and EU GDPR, you have the following rights regarding your personal data:

  • Right of access — request a copy of the data we hold about you
  • Right to rectification — request correction of inaccurate data
  • Right to erasure — request deletion of your data
  • Right to restriction — request we limit how we use your data
  • Right to data portability — request your data in a machine-readable format
  • Right to object — object to processing based on legitimate interest
  • Right to withdraw consent — withdraw consent for marketing or cookies at any time

To exercise any of these rights, contact us at helloivorylaneco@gmail.com. We will respond within 30 days.

11. International Data Transfers

As we use third-party services such as Shopify and payment providers, your data may be transferred outside the UK or EU. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK and EU GDPR requirements, including Standard Contractual Clauses where applicable.

12. Complaints

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the relevant supervisory authority:

  • UK: Information Commissioner's Office (ICO) — ico.org.uk
  • Netherlands: Autoriteit Persoonsgegevens — autoriteitpersoonsgegevens.nl

13. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

14. Contact

For any questions about this privacy policy or how we handle your data, please contact us at:

helloivorylaneco@gmail.com